Hi, I'm Ariadne Zitsos, founder and lead designer at Thread Florals. I have always found myself chasing beauty in myriad ways: music, watercolors, design, writing, teaching, and always flowers. It has long been my habit on walks to collect the little pieces of beauty I find along the way and to arrange them once home - a souvenir of the beauty outside to sit with me for a few days before fading back from where it came.
We at Thread Florals aim to bring that sensibility to your space. Each arrangement is meant to reflect the season in an artistic and unique way. We love textures, variety and surprise. We follow our interest and curiosity. When possible we source locally. We strive to be always growing, changing, evolving, improving, like the nature we so admire.
When you sign up for a Thread Florals subscription you get a piece of ephemeral art, inspired by the season and what is growing in your region right now. For this reason, the compositions will change from month to month, and will not always be flower heavy. It is worth noting that what you're not signing up for is a traditional, uniform floral arrangement that follows the same format from week to week.
In the ancient Greek myth of Ariadne and Theseus, Ariadne gives Theseus a magic thread to lead him through a labyrinth and kill the Minotaur at the center. This magic thread has become a symbol for logic, thought, and creativity.
We at Thread believe that creativity is all about following a thread of a thought and seeing where it leads. We bring this belief to every aspect of our work, and we lead others to do the same. We believe in the interconnecedtness of all domains, no subject lives in isolation.
Like the labyrinth in the myth, everything is only part of a whole. If we get lost in one section, we forget to see how it connects to the greater picture and we lose our way. Thread strives to bring this "big picture" clarity to every project.